Google Analytics Add-on

Quick Reference

Overview

The Google Analytics Add-on for Logic Hop allows you to easily track events using Logic Hop Goals.

Any Logic Hop Goal can send event data to Google Analytics when Logic Hop Conditions are met or when goals are triggered with Javascript or PHP.

Learn more about Logic Hop Goals.

Use cases for Event Tracking with Logic Hop include tracking:

  • Outbound link clicks
  • Video playbacks
  • Lead scores
  • Complex, multi-step actions

Note: Google Analytics functionality requires the Logic Hop Google Analytics Add-on.

Tutorial: Setting Goals & Tracking Events

Configuring Google Analytics

  • Install and activate the Google Analytics Add-on plugin
  • On the Logic Hop Settings page, input your Google Analytics ID
  • Check Enable Javascript Embed to automatically embed the Google Analytics website tracking code on every page of your website
    • Leave this box unchecked if you are already embedding Google Analytics using other means
  • Click Save Changes

Event Tracking

To enable Event Tracking for a Logic Hop Goal, select Send event to Google Analytics on the Google Event Tracking palette then specify your tracking data.

Tracking Data Options

  • Category
    • Typically the object that was interacted with (e.g. ‘Video’)
  • Action
    • The type of interaction (e.g. ‘play’)
  • Label (Optional)
    • Useful for categorizing events (e.g. ‘Fall Campaign’)
  • Value (Optional)
    • A numeric value associated with the event (e.g. 42)
  • Logic Hop Variables
    • Logic Hop variables can also be used as data values using Liquid-style markup such as:
      • {{Source}}
      • {{LeadScore}}
      • {{QueryStore:#variable_name#}}
    • Note: Never pass personally identifiable data into Google Analytics

Note: Category and Action must be set for the event to be tracked.

Testing Event Tracking

Open an incognito window in your browser and open the Javascript Console.

Locate the Goal Slug from the goal page editor.

Enter the __logichop_goal()__ function in the Javascript Console with your Goal Slug such as:

logichop_goal( 'newsletter-signup' );

Confirm the event data was received in your Google Analytics account under:

  • Reports > Real-Time > Events