- Time: 15 minutes
- Difficulty: Intermediate
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Imagine we’re running a membership site and someone has viewed our Member Benefits page, should we show them different messaging when they view our other pages? If we’re looking for more sales (and we are), the answer is yes.
Let’s take our membership site as example and put it to use. Before someone views our Member Benefits page, we might use the following copy for our primary buttons and link them to our Benefits page:
See Our Membership Benefits
After our Benefits page is viewed, our primary buttons automatically link to our Sign-Up page and say:
Get Your Membership Now
The shift may not seem like much, but the results will be huge. Visitors need to be lead through your site – Personalization makes that journey feel natural.
Watch how to do it step-by-step in the video at the top of the page.
References
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