Using Logic Hop Lead Scores

Logic Hop Lead Scores

Lead scoring is a powerful tool that can be used to accomplish a variety of tasks. Logic Hop lead scoring makes it easy to add scoring to WordPress pages, posts and custom events using goals.

Logic Hop Lead Scores

Lead Scoring is traditionally defined as:

A methodology used to rank prospects against a scale that represents the perceived value each lead represents to the organization. The resulting score is used to determine which leads a receiving function (e.g. sales, partners, teleprospecting) will engage, in order of priority.

With Logic Hop lead scoring the receiving function would be your website. How you engage is by using Logic Hop conditions to display content or redirect users to specific pages.

Lead scoring use cases include:

  • Assigning scores based on pages viewed
  • Adding or subtracting scores based on site actions
  • Displaying or hiding content
  • Redirecting users to relevant pages

Lead score data can also be sent to third party services like Google Analytics and ConvertKit using Logic Hop Add-ons.

Tutorial: Using Lead Scores

Add Lead Scores to Pages and Posts

Add Lead Scores to Pages and Posts

Adding lead scores to pages and posts is done using the Logic Hop palette in the page/post editor.

Enter the value to increment the lead score by and specify how to increment the score.

  • Increment on every view
    • Value is added to the lead score every time the page is viewed
  • Increment on first view only
    • Value is added to the lead score the first time the page is viewed
    • Subsequent page views do not increment the lead score
  • Increment on first view each session
    • Value is added to the lead score once per session
    • Sessions end when the user quits their browser or after an amount of time determined by your server
    • Note: Requires Logic Hop Data Plan

Lead score values must be an integer, such as: 1, 2, 5, 10, 0, -3, -20

Add Lead Scores to Goals

Add Lead Scores to Goals

Lead scores for goals are set in the goal editor.

Enter the value to increment the lead score by and specify how to increment the score.

  • Increment on every complete
    • Value is added to the lead score every time the goal is completed
  • Increment on first complete only
    • Value is added to the lead score the first time the goal is completed
    • Subsequent completions do not increment the lead score
  • Increment on first complete each session
    • Value is added to the lead score once per session
    • Sessions end when the user quits their browser or after an amount of time determined by your server
    • Note: Requires Logic Hop Data Plan

Lead score values must be an integer, such as: 1, 2, 5, 10, 0, -3, -20

Learn more about How to Create Logic Hop Goals.

Creating Lead Score Conditions

Creating Lead Score Conditions

Lead scores can be used when creating conditions.

Select Lead Score as the condition type then specify the operator and value.

  • Equal To
  • Greater Than
  • Less Than Or Equal To
  • Greater Than Or Equal To
  • Less Than
  • Not Equal To

Multiple condition types can be combined to create complex conditional logic.

Learn more about How to Create Logic Hop Conditions.

Creating Lead Score Redirects

Creating Lead Score Redirects

Logic Hop conditional redirects work great with lead scores. The options are endless, but the most common is to redirect returning high-score visitors who clicked on a banner ad.

Note: Tracking returning users requires a Logic Hop Data Plan.

Learn more about Logic Hop Redirects.

Displaying Lead Scores

Lead scores can be displayed within your content using Shortcodes or Javascript.

<!-- Use shortcodes when Javascript Tracking is not enabled -->
<h2>[logichop_data var='LeadScore']</h2>

<!-- Use this code when Javascript Variables are enabled -->
<h2 class="logichop-js" data-var="LeadScore" data-type="html" data-event="show"></h2>

Accessing Lead Scores with PHP

Lead scores can be accessed directly with PHP for use in templates or other integrations.

// ECHO LEAD SCORE
global $logichop;
$logichop->get_data('LeadScore');

// RETURN LEAD SCORE
global $logichop;
$logichop->get_data('LeadScore', false);

Learn more about Logic Hop Variables