UTM Code Personalization

  • Time: 15 minutes
  • Difficulty: Intermediate

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UTM Codes are great for tracking campaign performance, but to really supercharge your campaign use those same codes for personalization. How? It’s easy!

Imagine we’re running multiple ad variations for a law firm. Some ads are for Personal Injury Lawsuits while others are for Traffic Violations. Typically you’d create a landing page for each ad, but now we can direct all the links to our homepage.

Start by setting the utm_content code for the respective ads to “personal-injury” and “traffic-violations”. Now when users click the ads our homepage displays the proper CTA and content.

Users coming from the Personal Injury ad will see:

Get back on your feet after an injury or accident. We’re here to help.

Clicking on a Traffic Violation ad will display:

Do you need a driver’s license to do your job? We can help.

And, anyone visiting direct without utm_content sees our generic message:

When good people have a bad day we’re here to help.

And just like that, our personalized landing page automatically displays the right message for each visitor. Not only does this decrease bounce rates, it also increases conversions. Why? It’s simple – Customers intuitively respond better when content is relevant to their needs.

Are you ready to lower bounce rates, save money on ads, and increase conversions?

Watch how to do it step-by-step in the video at the top of the page.


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